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	<title>Interviews With Innovators</title>
	<link>http://www.interviewswithinnovators.com</link>
	<description>Just another WordPress weblog</description>
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		<title>How DrsFosterSmith.com uses videoto create ecommerce success</title>
		<description><![CDATA[
Use of Web-delivered video to market in a down economy may seem like frivolous spending.  But not to serious, successful marketers like Drs. Foster Smith &#8212; a catalog and Internet distributor of pet goods and medical devices.  Savvy marketers like Gordon MaGee are increasingly becoming publishers. This seasoned, catalog-based direct marketer is investing in their [...]]]></description>
		<link>http://www.interviewswithinnovators.com/video-ecommerce-best-practice/</link>
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		<title>How to increase sales &amp; leads profitablyin a multi-channel environment</title>
		<description><![CDATA[
Just because a marketing campaign is measurable doesn&#8217;t mean it&#8217;s worth investing in.  What should marketers measure and how can they best analyze the results? How can we best attribute sales to certain campaigns or channels to determine what channel / campaign works best, how they work together and how customers&#8217; path to purchase factor [...]]]></description>
		<link>http://www.interviewswithinnovators.com/multi-channel-best-practice/</link>
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	<item>
		<title>Hello world!</title>
		<description><![CDATA[Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
]]></description>
		<link>http://www.interviewswithinnovators.com/hello-world/</link>
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		<title>This is a new post</title>
		<description><![CDATA[Boone, check out the search function.  It works!  Creepy.  What gives?
]]></description>
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