Interviews With Innovators

How to increase sales & leads profitably
in a multi-channel environment

by Jeff Molander

Just because a marketing campaign is measurable doesn’t mean it’s worth investing in.  What should marketers measure and how can they best analyze the results? How can we best attribute sales to certain campaigns or channels to determine what channel / campaign works best, how they work together and how customers’ path to purchase factor in? 

Lenser’s Tom Blake dishes remarkable, practical, immediately useful tips to marketers on how to understand more about the value of customers who shop across multiple-channels… and ACT on it to drive results.